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What Is Prospect Research?


Prospect research is finding and analyzing publicly available information on donors and prospects to make fundraising targeted and effective.

Prospect Research

  • Is finding and analyzing information on individual, corporate, and foundation donors and prospects to identify those capable of making major gifts to your institution.  

  • Makes fundraising efforts targeted and effective by identifying the wealthiest individual donors and prospects who are more likely to make major gifts to your institution, and by finding corporations and foundations with philanthropic interests that match your organization's funding initiatives. 

  • Is an essential component to the fundraising process and provides a return on investment by focusing fundraising strategy and streamlining resources and staff time. 


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